CHAPTER TWO
The Framework for Creating and Building a Great Venture
If you want to climb Mount Everest, you need gear, a plan, and a Sherpa.
IT’S NO USE TO RELY ON PURE GENIUS—either individual or technological—to produce success. Sure, sometimes a lone genius succeeds in creating a breakthrough company. But it’s rare. Instead, if you adopt the framework we use to develop new opportunities—the one illustrated by the birth of Siri, and the other companies described later—it will significantly increase your odds.
The Eight Elements of the Framework
The eight elements in our framework may seem intuitive, but the discipline as a whole is hard to practice. It has been proven over years of refinement by our own experience and that of great entrepreneurs ...
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