Social Entrepreneurship as a Form of Humanistic Management
Michael Pirson
Witnessing the various global crises, Milton Friedman’s catchphrase that “the business of business is business,” has outlasted its usefulness. Humanistic Management viewed as the form of organizing that protects human dignity and promotes well-being can help address the many crises we suggest. As Michael Porter reformulates, “the business of business is a better society.” By flipping that perspective, Porter suggests that managers serve business better when their products and services are fundamentally aimed to promote societal benefits. In that fashion business can retain social legitimacy and make better profits for a longer time horizon. In a much publicized ...
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