Motivating Future Business Leaders to Assume Social Responsibility through Prosocial Behaviors
Marc Brundelius, Pilar Escotorin, and Robert Roche
There is an apparent lack of interest and apathy among business students and faculty in regard to corporate social responsibility (CSR), and this raises the question as to how to convince them to dedicate themselves to social responsibility. On the basis of our research and practical experience with prosocial behavior (Escotorín 2013), we argued that more than convincing the students or faculty, there was a need for intrinsically motivated volunteers among them who could count on the support of management, become personally involved, and receive training in applying their individual social ...
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