CHAPTER 2
PEOPLE IN THE PROJECT-ORIENTED COMPANY
PROJECT ORIENTATION
Over the past two decades, there has been a trend towards project orientation in society, industries, and companies (Gareis, 2005; Cleland and Gareis, 2006). Reasons for this include the need for organizations in the creative and cultural industries, high technology sector, and professional and consulting industries to adopt appropriate structures to respond to their customers’ “highly differentiated and customized nature of demand” (Sydow et al., 2004, p. 1475). It may also be because of a tendency for firms in all types of industries “to undertake projects as a part of their operations even while their primary productive activity might be volume-based or operations-oriented” ...
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