Images

CHAPTER THREE

From Chicago to Phoenix

That first year with the Chicago Bulls was more exciting than I can possibly relate. Everything was new and untested and possible. Some of it worked, and some of it didn’t. But enough of it worked so that we made a profit, started building a fan base, and survived to enjoy another season fighting on the boards.

While the first year was incredible, the second year wasn’t bad either. Now we had a season and off-season under our belts, a base upon which to build. We were still learning as we went along—that was for sure—but we knew a thing or two ourselves.

Perhaps the most important change from the first year ...

Get How You Play the Game now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.