Part II The Global Film Industry
The worldwide entertainment and media industry encompasses film, TV, music, Internet, video games, print and outdoor advertising. Valued at over $2.1 trillion (US$), with digital formats surpassing TV and print, these amalgamated industries are forecasted to pass the $2.3 trillion mark by just 2020. Considered the cornerstone and driving force of the broader entertainment sector, the film industry enjoyed its biggest year in box office history in 2015 with $39.3 billion.1 Pricewa-terhouseCoopers2 predicts global theatrical revenue will hit $49.3 billion by 2020.3
Over 100 countries contribute to the approximately 6,500 films every year that earn theatrical global box office on the more than 125,000 screens in ...
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