7Assemble an Arsenal of Magic Words and Phrases
Because the way to win is to grab, hold, and convince
Call upon words and phrases to zoom your argument from flabby and ho-hum dull to captivating and compelling.
In this chapter, you’ll discover how the pros present things not as they are, but as they want them to be perceived.
It’s Power-Upper Time
Because you want to “caffeinate” your argument
“You’ll need a basic black dress that will always get you out of a what-to-wear jam. Jazz it up with a glittery necklace, glitzy shoes, and a gold belt, and you’re off and ready for the party.” It was a fashion editor’s advice for young women heading off for their first year of college.
How can you power up a phrase, a sentence, or a paragraph to make it ...
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