How to Use Marketing Techniques to Get a Great Job

Introduction

For the past 40 years, I have been a marketing and marketing communications professional and teacher. I have worked as a marketing executive in health care, in video production, in higher education, and in software manufacturing. In that time, I have had many successes and a few failures. I have learned from my mistakes and from the mistakes of others. I have also hired my share of employees.

I have been a Chief Marketing Officer at a Carnegie Mellon University for-profit, iCarnegie, and a VP of Marketing for a group of physicians, Allegheny University Medical Practices (AUMP) with over 280 physicians in over 80 groups. I have also served as a marketing and fund development consultant and taught at colleges and universities in and ...