How to Start Your Own Business for Entrepreneurs, 2nd Edition

Table of contents

1. Cover
2. Title
3. Table of Contents
4. About the author
5. Introduction to the second edition
6. Part One: Before you start
   1. 1 See your future as an entrepreneur – crystal clear
   2. 2 How to find your biggest business opportunity
   3. 3 How to be really sure your business idea will fly
   4. 4 Business type – what’s possible
   5. 5 Business structure – building in room to grow
   6. 6 Finding the perfect place – business premises
   7. 7 Starting up or taking over an existing enterprise
7. Part Two: Planning to succeed
   1. 8 How to write a convincing plan
   2. 9 Where to find the money you need
   3. 10 Advisers and mentors and why they’re important
   4. 11 Amortization and depreciation
8. Part Three: Finding customers
   1. 12 Where to look for the best customers
   2. 13 How to develop the right brand and image
   3. 14 Marketing in a nutshell
   4. 15 Amortization and depreciation
   5. 16 How to make sure your website is a winner
   6. 17 How to get good PR and keep on getting it
   7. 18 Ways that anyone can be good at selling
   8. 19 Reputation – making friends and influencing people
9. Part Four: Managing your business
   1. 20 How to do your bookkeeping without tears
   2. 21 How to make your profits bigger
   3. 22 Financial factors to watch as you start to grow
   4. 23 How to minimise risk and sleep well at night
   5. 24 Your first employee – how to take this giant leap
10. Part Five: Growing your business
    1. 25 Measuring what matters
    2. 26 Lifestyle or wealth – a chance to reflect and review your goals
11. Index
12. Imprint