Book description
Learn how to inspire your audience with best-selling author Paul McGee!
13 things you'll discover when reading this book...
1. The big lesson Steve Jobs learnt when an advertising exec threw something at him... and how it will help how you communicate.
2. Seven ways to manage your nerves (surprisingly, you don’t want to eliminate them).
3. Why our obsession with body language is totally wrong, and what to focus on instead.
4. Why you must think about a beachball before you next speak. Believe me, it’s essential.
5. A question your audience is always thinking, and how to ensure you provide the answer.
6. The most common mistake experienced presenters make that nervous ones never do.
7. Why so many presentations cure insomnia, and how to make sure you’re serving an extra strong double espresso instead.
8. The number one thing most presenters forget to bring when they’re speaking to others.
9. Discover the most underprepared part of your presentation, and how to avoid making the same mistake.
10. What women’s magazines and TV soap operas have to teach us about audience engagement.
11. What I learnt from a guy with one of the most powerful memories on the planet, and how it can transform your communication.
12. Discover Tony Blair’s biggest fear when Prime Minister, and how you can tackle the same issue with confidence.
13. Why you don’t have to be funny to use humour in your presentation, and three easy ways to do it.
Table of contents
- Foreword by Andy Bounds, communication expert
- Introduction: Why this stuff really matters
-
PART 1: THE SEVEN GREAT SINS OF SPEAKING
- SIN 1: A failure to make your message sticky or memorable
- SIN 2: Drowning people in detail
- SIN 3: A failure to consider or understand your audience's needs
- SIN 4: Focusing on features rather than selling benefits
- SIN 5: Winging it
- SIN 6: Showing slides that suck... the life out of your audience
- SIN 7: Taking people on a pointless ramble
- PART 2: EIGHT GREAT WAYS TO SPEAK SO PEOPLE REALLY LISTEN
- PART 3: I'M GLAD YOU ASKED THAT...
- So what's next for you?
- So what did you think?
- About Paul McGee
- Other books by Paul McGee
- Want Paul to speak for your organization?
- Index
- EULA
Product information
- Title: How to Speak So People Really Listen
- Author(s):
- Release date: December 2016
- Publisher(s): Capstone
- ISBN: 9780857087201
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