How to Read a Client from Across the Room: Win More Business with the Proven Character Code System to Decode Verbal and Nonverbal Communication

TENThe Character Codes in Marketing and Sales

How to Attract Your Ideal Client

ONCE YOU’VE LEARNED the Character Code System, it becomes all about its application. How do you use it in everyday life?

Marketing and Selling with the Character Codes

My readers interested in marketing and sales will want to remember how to select ideal clients based on their Character Code and how to serve their driving need. Here are some ideas intended to get you started. Remember these key points when marketing and selling to the Character Codes:

Serving the Driving Needs

The Class President’s driving need is certainty. Make sure you focus on the specific results and do what you say you’ll do. Make sure to convey confidence and get to the point. The Class President’s ...