Book description
"With virtually nonexistent oversight, the Internet can easily become the judge, jury, and executioner for anyone's reputation. Digital attacks and misinformation can cost you a job, a promotion, your marriage, even your business. Whether you've done something foolish yourself, are unfairly yoked to another's misdeeds, or are simply the innocent victim of a third-party attack, most of us have no idea how to protect our online reputations.
Table of contents
- Cover
- Title Page
- Copyright Page
- Dedication
- Acknowledgments
- Contents
- Introduction
- Chapter 1: The Internet as Judge, Jury, and Executioner
- Chapter 2: Preventing and Addressing Online Problems
- Chapter 3: Policies and Tools for Businesses
- Chapter 4: Understand and Manage Online Review Sites
- Chapter 5: Build Your Reputation with Ongoing Marketing Activities
- Conclusion: The Ever-Changing World of ORM
- Notes
- Index
- About the Author
Product information
- Title: How to Protect (Or Destroy) Your Reputation Online
- Author(s):
- Release date: October 2016
- Publisher(s): Career Press
- ISBN: 9781632650641
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