Footnotes - How to Measure Social Media: A Step-By-Step Guide to Developing and Assessing Social Media ROI [Book]

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Footnotes

Introduction

1. BIA Kelsey Social Media Press Release http://www.biakelsey.com/Company/Press-Releases/120515-U.S.-Social-Media-Ad-Spending-to-Reach-%249.8-Billion-by-2016.asp

2. Mashable http://mashable.com/2011/05/03/social-media-ad-spending-8b/

3. 2011 Jive Social Business Index Survey

4. 2011 Social Media Marketing Industry Report released by Social Media Examiner

5. 2011 Benchmark Survey Marketing Sherpa

6. 2011 Benchmark Survey Marketing Sherpa

7. 2012 Social Media Marketing Industry Report released by Social Media Examiner

Chapter 2

1. PulsePoint Group and The Economist Intelligence Unit

Chapter 3

1. http://www.adweek.com/adfreak/hey-old-spice-haters-sales-are-107-12422

2. http://www.bloomberg.com/news/2011-10-24/netflix-3q-subscriber-losses-worse-than-forecast.html ...

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