How to Make it as an Advertising Creative

ACRONYMS

Here’s a list of advertising’s most common acronyms.

ACD

Associate creative director. Also known as creative group head. A creative who has responsibility for a group of accounts or creative teams.

AD

Art director. An ad agency creative who generally works with a copywriter; the two together forming a “creative team.” Along with the copywriter, is responsible for coming up with the ideas for adverts. Has the additional responsibility of supervising the visual appearance of their executions.

AE

Account executive or, in some countries, “account handler.” Person within an ad agency who acts as a liaison between the client and the rest of the agency, and has overall responsibility for the agency’s business with that client.

CD

Creative director. ...