CHAPTER 11
STARTING YOUR OWN AGENCY
THE RIGHT TIME AND THE WRONG TIME TO DO IT
“There are pros and cons to starting [an agency] at different times in your career,” argues Owen Lee, creative partner at Farm Communications in London. “When you’re younger, you have more energy, less cynicism, and probably more time, if you don’t have children for instance. However, if you are established in the industry, you have far more contacts and clients you can approach. If I had to call it, I’d say about ten years’ experience in the industry is ideal, but people have made a success of it both earlier and later. I think fate plays a hand in when you set up, certain things come together—the right people, the right client, the right redundancy package.”
“Fame ...
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