How to Make it as an Advertising Creative

CHAPTER 1

DO YOU HAVE WHAT IT TAKES TO BE A CREATIVE?

Some say the best creatives are sponges—obsessively soaking up whatever’s going on in the world. Then again, it’s also said that the best creatives have tunnel vision—they’re mollusk-like creatures with obstinately thick shells who ignore outside influences, determined to define their own territory.

WHAT KIND OF PERSON MAKES A GOOD CREATIVE?

Some see a creative as an extrovert, fizzing with a profusion of ideas, sparking off the energy of his colleagues. Alternatively he’s a loner, who will retreat into the woods—or Starbucks—and spend hours or days without human contact, until a single monolithic creative idea looms out of his subconscious.

So no one really knows, and the reason no one knows ...