Introduction
HOW TO MAKE IT AS AN ADVERTISING CREATIVE
This book is aimed at anyone who is considering becoming an advertising creative, is studying to become one, or already is an advertising creative but would like to become a better one.
The difference between this and other advertising books is that this book will not teach you how to have ideas or write advertisements.
There are books already in existence that deal with the craft side of things; it is also taught extensively in colleges. What is never taught, however, is the collection of skills that you need to make it as an advertising creative above and beyond the ability to write good adverts.
This book will teach you how to get the best out of the people you work with, such as account ...
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