Endnotes
Chapter 1
1. Tom Olivo, “Increasing Profits Through Mission, Vision, and Guiding Principles,” Success Profiles. www.successprofiles.com.
2. Ken Blanchard and Sheldon Bowles, Raving Fans (New York: William Morrow and Company, 1993).
3. Brian McCormick, “National Leader of the Month,” Leader Network.org, www.leadernetwork.org/ken_blanchard_april_07.htm.
4. Ibid.
5. Ibid.
Chapter 5
1. Donovan Robertson, “My Story 2.0,” Zappos 2008 Culture Book, page 469. ©2010 Zappos.com, Inc.
Chapter 6
1. Sandra Sucher and Stacy McMans, “The Ritz-Carlton Hotel Company,” Harvard Business Review, Volume 9-601-163 (2005), page 12.
2. Ibid.
Chapter 8
1. http://www.firmsofendearment.com.
2. Mike Taylor, “2008 CEO of the Year New Belgium’s Kim Jordan: Tapping ...
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