PART 1THE SALES ENIGMA
Why is it that some people succeed in sales, whereas others, who work just as hard, seem to get nowhere? What do the best have that others do not? What does it really take to succeed in sales?
“I think the best salespeople are those who are motivated by a higher purpose. It is a given that top-performing salespeople are motivated by accomplishment and by achieving results. But, at their very core, I believe the very best salespeople are driven to create an impact. They believe in their products or services and their intrinsic value for the customer,” says Alyson Brandt, executive vice president, general manager Americas at Forum Corporation, a pioneer in linking learning to strategic business objectives.
Sales is a career ...
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