72. Create Your Own Dog-and-Pony Show

As you explore your niche, you’ll want to create a presentation that explains your point of view—your very own dog-and-pony show. For me, it was — and is — that “the way in which career training is delivered in higher education needs to be revolutionized.” I am an evangelist for this, and I’ve traveled all over the country spreading the word. What issue have you found in your field that needs to be addressed, changed, or overhauled? What do you believe in so much that you are willing to talk to anyone who will listen?

As you know, we’re a visually oriented society, so your dog-and-pony show will probably need to include some sort of PowerPoint Deck. I have a lot of experience with PowerPoint, so here’s a ...

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