CHAPTER 1

Choosing an Idea Worth Spreading

TIP 1: Everybody has an idea worth spreading.

After watching a TED Talk, most people feel at least two emotions. The first comes from the angel on your right shoulder whispering softly, “You can do anything. You can be anything. Go change the world.” It makes you tingle with a sense of exhilaration about how your life and the lives of the people around you will change as you apply this newfound knowledge. The second emotion comes from the devil on your left shoulder who sows self-doubt by screaming, “You will never be able to give a talk like that! You don’t even have a good idea, let alone a great idea. The only thing you have spent 10,000 hours over 10 years learning is how to watch television. You ...

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