CHAPTER 1
THE DIFFERENT MARKETS FOR WOMENSWEAR
The most important parts of any design brief are usually those that refer to the client and this is no different for the final collection. Your design should target a particular woman, one who represents a section of the market. In order to do this successfully you need to develop an in-depth understanding of this woman. Not all teaching institutions require that you carry out this exercise but you will find that it acts as a guide and an inspiration. The notion that this real person could wear your garments can prove very motivating. When you finally show your work and explain whom it is for, your answer will be ready and articulate.
There are various ways to choose and define your client. You ...
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