2Preparing Yourself to Deliver Quality Service
Learning Objectives
By the end of this chapter, you should be able to:
• Define different types of customers.
• Describe personal factors that can help project a positive, professional image.
• Communicate positively with yourself in order to enhance self-esteem.
Quality in service or product is not what you put into it. It is what the client or customer gets out of it.
RECOGNIZING YOUR CUSTOMERS
In order to properly prepare for and serve your customers you first have to know who they are. Since customers are anyone to whom you provide or get information, services, ...
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