Friends, Allies, and Power Connectors
Both B2B and B2C are dead. It is now the age of P2P (people to people).
You have many different types of relationships. You have friends with whom you share common interests or history. You have important business relationships with people whom you may never have met—perhaps you have communicated mostly through e-mail or LinkedIn. You may have allies, people who may be friends and colleagues and with whom you are pursuing ...
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