GLOSSARY
Advantage: The way in which you are most likely to add distinct value. There are seven Advantages: Power, Passion, Mystique, Prestige, Alert, Innovation, and Trust. Each of these speaks a different “language” and has a different way of standing out in business and life.
Anthem: The tagline for your personality. This quick statement is only two or three words, yet instantly communicates how you add value. Your Anthem is shorthand for how your personality is primed to create value for your team or organization.
Archetype: Your Archetype is how the world sees you, at your best. It reflects the combination of your primary and secondary Advantages. For example, if your top two Advantages are Prestige + Alert, then you are The Scholar. If ...
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