CHAPTER {7}
THE ANTHEM METHOD
We’re ready to customize a tagline that communicates the most valuable you, right from the very start.
In the previous Anthem warm-up exercises, you identified a collection of adjectives that describe how you communicate most naturally and effectively.
Now we will narrow down to the one adjective that is most distinct, and most unlike others in your market. This adjective best describes how you are different.
Next we’ll select a noun that describes what you do best.
Finally, we will combine your adjective with your noun.
The result is a short phrase, usually only two or three words long. Those words might seem simple, but just like a tagline, they encapsulate your greatest chance of winning your listener’s time and ...
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