CHAPTER {2}
HOW TO DISCOVER YOUR HIGHEST DISTINCT VALUE
THE SCIENCE AND ART OF FASCINATION
Fascination is an intense focus. When you fascinate your listener, they’re more likely to connect with you and remember you.
In certain types of situations, you will fascinate your listener. People will pay close attention to what you say. They’ll ask your opinion and value your input. In these moments, you’ll feel energized and purposeful, because it’s clear you’re adding value. In these moments, you’re applying your most natural mode of communication.
On the other hand, other situations put you at a real disadvantage. When you communicate in these situations, you’ll struggle to get your point across. You won’t be confident or feel at ease. You are unlikely ...
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