APPENDIX A
HOW I DEVELOPED THE FASCINATION ADVANTAGE SYSTEM
Until 2010, I helped brands become more fascinating. But soon, I noticed something curious. Whenever I talked with people about their company’s brand, afterward they would approach me. One by one, shyly or with bravado, they asked me this same question:
“So . . . what makes me fascinating?”
After a while, I decided it was time to shift my focus from how the world sees products to how the world sees people. How does your individual communication style determine your ability to capture attention and influence decisions? In other words, how do you fascinate?
I’m fascinated by psychology, but I’m not a psychologist, and this test is not based on psychology. Along those lines, I’m very interested ...
Get How the World Sees You - Discover Your Highest Value Through the Science of Fascination now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
