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Contents

How CEOs Can Leverage Twitter

Leveraging the Power of Twitter

How Have CEOs Used Twitter Thus Far?

How Should CEOs Use Twitter?

CEO Tweets and Stock Prices

Things to Understand About Twitter

Rethinking Leadership

Managing the Bots That Are Managing the Business

Why Managers Still Matter

Managerial Authority Is Here to Stay

When Managerial Authority Is Needed

Mixing Authority and Delegation

Fighting the “Headquarters Knows Best” Syndrome

Identifying the Problem

A Common Condition

Developing a More Global View

What Irdeto Did

Monitoring the Response

A Changing Perspective

Lessons for Other Companies

Wanted: A Global Mindset

Why Good Leaders Don’t Need Charisma

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