When COVID-19 spread its tentacles around the globe in early 2020, the impact on business necessitated fast, decisive action from leadership. The strategy of yesterday was torn up to survive tomorrow. Within weeks of cities locking down and restricting movement, some businesses closed their doors while nimble companies pivoted: some started manufacturing new products; restaurants delivered dinner to its customers’ doors; gyms and yoga studios went online; music and video platforms created new offers; and hardware stores offered curbside pickup. These companies adapted fast, letting go of some or, in many cases, all of that which had worked in the past to create a new future version of themselves. Some changes that many had been ...
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