How Creating Customer Value Makes You a Great Executive

CHAPTER 13

Employee Value Added

Now that you know about Total Customer Value Management, how we add value to Customers, and how we help employees manage Customer-Centric Circles and bring the top brass to focus on the Customer through the Customer Strategy and the Customer’s Bill of Rights, you also have to think about adding value to the employee. Total Customer Value Management (and common sense) requires that you must also add value to the employees, your partners (supply and delivery chain), and to society if you wish to add value to the Customer. Value-added employees can and will add value to Customers. This increases Customer Value, which in turn increases loyalty, market share, wallet share, and profits as we learned earlier.

To add value ...