Customer Value Data and Business Results
In the previous chapters, we learned how to use data for improvement of the Customer Value we create and for communicating our value. We also discussed how to put together a Customer Value Improvement plan. We looked at what the data meant on a global scale (i.e., how you can rate your CVA score with global companies) and the data that exist for various industries. Much of this was shown in Chapter 4.
CVA can predict market share to within 1% accuracy
In Chapter 5, we showed you how to make competitive profiles and interpret them.
In this chapter, we show how the Customer Value data (CVA) relates to business results.
CVA data has a one-to-one correlation with market share
The Vodafone Managing ...
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