Customer Value and value are widely used in the business jargon. Few, who use these terms, really know what they mean. Either they have a vague idea or have a preconceived meaning such as benefit, trust, price, and so on.
In so doing, many miss the real meaning and importance of Customer Value. They never understand what a vital, crucial and overarching business tool Customer Value is. It is invaluable. This book is an introduction to Customer Value, to enable the reader to easily understand and use the concepts of Customer Value. It also goes into the wider notion of Total Customer Value Management. The book is meant to be self-learning, which is encouraged by the “Do It Yourself” sections in each chapter.
The book also helps in ...
Get How Creating Customer Value Makes You a Great Executive now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
