CHAPTER 8

Nothing Is More Important Than Trust and Relationships

The statement “nothing is more important than trust and relationships” is such an obvious comment but so many business strategies and philosophies in recent years have been arguably arrogant at times, communicating in an ever more process-led narrative and with less personal connection.

It is an approach where the negative consequences are becoming increasingly accepted and reversed as many seek to reconnect with the customer, to build a personal connection once again. It is hardly a shock to suggest that stronger businesses are built through good relationships and trust; yet still so many businesses operate through calls centers and automated systems which leave customers confused ...

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