Why Making Money Is Not Enough
The world urgently needs businesses that have a higher purpose than profits.
The problem with industrial capitalism today is not the profit motive; the problem is how the profit motive is usually framed. There is a persistent myth in the contemporary business world that the ultimate purpose of a business is to maximize profit for the company’s investors. However, the maximization of profit is not a purpose; instead, it is an outcome. We argue that the best way to maximize profits over the long term is to not make them the primary goal.
Profits are like happiness in that they are a byproduct of other things. Happiness, for example, can stem ...
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