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Step #3—Maximize Hiring Styles

Leverage Perception to Counter Hiring Blindness and Support Accurate Employee Selection

In the late 1990s, cognitive scientists Christopher Chabris and Daniel Simons created a video that later became an Internet sensation. As the video begins, an off-screen narrator asks the viewer to count how many times players wearing white T-shirts pass a basketball to one another. Making this simple job of counting more challenging, the three white T-shirted players dribble and pass the ball while maneuvering around three black-shirted players who are also dribbling and passing. After 30 seconds, the narrator asks, “How many ...

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