High-Growth Fundraising the Silicon Valley Way

6Seven Master-Level Tactics to Maximize Giving

Thus far, we've discussed unlocking unprecedented levels of generosity at a high level. We've walked through how important it is to understand how the next generation thinks about giving. We've discussed alternative assets with a deep dive in cryptocurrency and stock donations, giving detailed playbooks and insights about how to execute that well.

Now, it's time to go to the next level. In this chapter, I will give you seven master-level tactics that I believe can really change the game in terms of maximizing giving overall.

Here are the seven tactics:

• Save on credit, debit and ACH merchant processing fees.
  • This will cover anything connected to online giving as it relates to a checking, savings account, or credit card. There are a lot of opportunities to save on credit fees, and I will give you a deep dive on the background on this and how to think about it.
• Teach the tithe.
  • Though the tithe is a church-specific principle, we can take some core principles of it from the nonprofit space as well.
• Identify high-capacity potential givers who are not yet giving.
  • A lot of times you'll experience the 80/20 rule, where 20% of your supporters are doing 80% of meeting the budget and doing the heavy lifting in terms of giving, but you have so many more potential givers. Perform an analysis on who might be added to your pool of donors.
• Take advantage of corporate matching benefits.
  • This is a low-effort, high-impact opportunity. ...