Book description
One of the top marketing challenges that marketing managers
and executives face today is to better understand social media
and its promise as a marketing platform. The social media ecosystem,
including traditional platforms such as Facebook and
Twitter and upstarts such as Instagram and Snapchat, have
evolved significantly over the past 10 years; so much so that
keeping pace with the latest social media platforms can seem
like herding cats.
Inside, the authors provide a timeless perspective on how to
create, manage, and measure social media content to help you
craft a more strategic approach to your social media efforts.
They simplify the concept of branding and advertising (fueled
by social media) so you can focus on fostering customer engagement;
craft your organization’s unique story; tell that story
strategically via social media channels; organize, manage, monitor,
and measure those efforts; identify key metrics and measure
the performance through analytics; and understand the extent
of change brought on by digital and social media related to how
you engage your customers.
Table of contents
- Cover
- Half Title
- Title Page
- Copyright Page
- Abstract
- Contents
- Preface
- Chapter 1 Who Are You and Why Should We Care?
- Chapter 2 Customer Engagement
- Chapter 3 It’s Story Time!
- Chapter 4 Creating Your Content
- Chapter 5 If Content Is King, Then Distribution Is Queen: How to Manage Your Story Across Social Media
- Chapter 6 Social Media Analytics: CSI Meets Advertising
- Chapter 7 Social Media Marketing Best Practices
- Chapter 8 The New Front Line
- Notes
- References
- Index
- Ad Page
- Back Cover
Product information
- Title: Herding Cats
- Author(s):
- Release date: July 2014
- Publisher(s): Business Expert Press
- ISBN: 9781606498392
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