CHAPTER 7
Pros and Cons
It’s almost never too late to rebrand with a name that’s more magnetic. (My firm is currently in the process of renaming a bank that’s more than 100 years old.)
How will your customers find you if you change your name? Easily, through a seamless website redirect to your new site, social media, press announcements, and an email blast. If one of your former customers is off the grid, deep in the jungles of Madagascar with spotty internet access and they miss the memo, they can still find you. It’s called Google.
While I can’t advise you without knowing your exact situation, I can share the pros and cons of name changes.
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