CHAPTER 1
The 5 Qualities of a Super-Sticky Name
Think of five brand names that made you smile the first time you heard them. My fab five:
Chubby Hubby (ice cream flavor)
Scrub Daddy (sponge)
Nerdwax (eyeglass adhesive)
Bed Head (hair care products)
Super Evil Megacorp (video games)
We appreciate it when names surprise us, entertain us, and give us a happy little jolt of dopamine. Names that make us smile are infectious. They are the ones we talk about, tweet, and repeat. Why? We enjoy making others smile too.
I relish the grin on someone’s face when they ask the name of my own company, Eat My Words, or about the names I’ve created over the years. ...
Get Hello, My Name Is Awesome, 2nd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
