CHAPTER 17
A Simple Way to Test Your Company’s Strategic Alignment
by Jonathan Trevor and Barry Varcoe
There is no universal or one-size-fits-all prescription for a winning business. But corporate leaders today seem to agree that strategic alignment is high on the list.
Strategic alignment, for us, means that all elements of a business—including the market strategy and the way the company itself is organized—are arranged in such a way as to best support the fulfillment of its longterm purpose. While a company’s purpose generally doesn’t change, strategies and organizational structures do, which can make chasing “alignment” between strategy and the organization feel like chasing an elusive will-o’-the-wisp.
As if that weren’t tough enough, another ...
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