HBR Guide to Building Your Business Case (HBR Guide Series)

Table of contents

1. Cover
2. Series Page
3. Title Page
4. Copyright
5. What You’ll Learn
6. Contents
7. Introduction
8. Section 1: Prepare
   1. 1. Know the Basics of Making a Case
   2. 2. Learn How Your Company Evaluates Cases
9. Section 2: Get to Know Your Audience
   1. 3. Figure Out Who’s Calling the Shots
   2. 4. Understand Your Audience’s Objectives
10. Section 3: Build the Case
    1. 5. Clarify the Need
    2. 6. Build a Cross-Functional Team
    3. 7. Consider Alternatives
    4. 8. Think Through the “How” at a High Level
11. Section 4: Crunch the Numbers
    1. 9. Estimate Costs and Benefits
    2. 10. Calculate ROI
    3. 11. Account for Risks
12. Section 5: Present Your Case and Move Forward
    1. 12. Prepare Your Document
    2. 13. Shop Your Case Around
    3. 14. Are You Ready to Present?
    4. 15. Make Your Pitch
    5. 16. Get to a Decision
    6. 17. What Next?
13. Appendix A: Avoid Common Mistakes
14. Appendix B: How to Give a Killer Presentation
15. Glossary
16. Index
17. About the Authors