HBR Guide to Persuasive Presentations (HBR Guide Series)

Table of contents

1. Cover
2. Harvard Business Review Guides
3. Title Page
4. Copyright
5. What You'll Learn
6. Contents
7. Introduction
8. Section 1: Audience
   1. Understand the Audience's Power
   2. Segment the Audience
   3. Present Clearly and Concisely to Senior Executives
   4. Get to Know Your Audience
   5. Define How You'll Change the Audience
   6. Find Common Ground
9. Section 2: Message
   1. Define Your Big Idea
   2. Generate Content to Support the Big Idea
   3. Anticipate Resistance
   4. Amplify Your Message Through Contrast
   5. Build an Effective Call to Action
   6. Choose Your Best Ideas
   7. Organize Your Thoughts
   8. Balance Analytical and Emotional Appeal
   9. Lose the Jargon
   10. Craft Sound Bites
10. Section 3: Story
    1. Apply Storytelling Principles
    2. Create a Solid Structure
    3. Craft the Beginning
    4. Develop the Middle
    5. Make the Ending Powerful
    6. Add Emotional Texture
    7. Use Metaphors as Your Glue
    8. Create Something They'll Always Remember
11. Section 4: Media
    1. Choose the Right Vehicle for Your Message
    2. Make the Most of Slide Software
    3. Determine the Right Length for Your Presentation
    4. Persuade Beyond the Stage
    5. Share the Stage
12. Section 5: Slides
    1. Think Like a Designer
    2. Create Slides People Can "Get" in Three Seconds
    3. Choose the Right Type of Slide
    4. Storyboard One Idea per Slide
    5. Avoid Visual Clichés
    6. Arrange Slide Elements with Care
    7. Clarify the Data
    8. Turn Words into Diagrams
    9. Use the Right Number of Slides
    10. Know When to Animate
13. Section 6: Delivery
    1. Rehearse Your Material Well
    2. Know the Venue and Schedule
    3. Anticipate Technology Glitches
    4. Manage Your Stage Fright
    5. Set the Right Tone for Your Talk
    6. Be Yourself
    7. Communicate with Your Body
    8. Communicate with Your Voice
    9. Make Your Stories Come to Life
    10. Work Effectively with Your Interpreter
    11. Get the Most out of Your Q&A
    12. Build Trust with a Remote Audience
    13. Keep Remote Listeners Interested
    14. Keep Your Remote Presentation Running Smoothly
14. Section 7: Impact
    1. Build Relationships Through Social Media
    2. Spread Your Ideas with Social Media
    3. Gauge Whether You've Connected with People
    4. Follow Up After Your Talk
15. Index
16. About the Author