Harvesting Intangible Assets

CHAPTER 8Harvesting the Power of Intellectual Capital Leveraging: Cooperatives, Customers, Channel Partners, Licensing, Joint Ventures, and Franchising

Innovations are created primarily by investment in intangibles. When such investments are commercially successful, and are protected by patents or first-mover advantages, they are transformed into tangible assets creating corporate value and growth.

—BARUCH LEV, PROFESSOR OF FINANCE, NEW YORK UNIVERSITY

For centuries, farmers have recognized the efficiencies of agricultural cooperatives. Cooperation and competition have been at odds with each other since the outset of the shift from the agricultural ...