12.
Keeping the Entrepreneurial Spirit Alive
People associate entrepreneurial ventures with innovation. And they are usually right. A successful entrepreneur brings something new to the marketplace—a unique product or service that differentiates the company, gives it a competitive advantage, and even perhaps changes the world in some important way. Entrepreneurial innovation may take the form of a technical advance, such as a thin-screen computer monitor with much higher performance, or a welcome new service, such as smartphone-based taxi hailing. The innovation may also be something that customers never see, such as a breakthrough manufacturing ...
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