Harvard Business Review Leadership & Strategy Boxed Set (5 Books)

Contents

Copyright

Help! My Ocean Is Turning Red

Preface to the Original Edition

Acknowledgments

Part One: Blue Ocean Strategy

  1 Creating Blue Oceans

  2 Analytical Tools and Frameworks

Part Two: Formulating Blue Ocean Strategy

  3 Reconstruct Market Boundaries

  4 Focus on the Big Picture, Not the Numbers

  5 Reach Beyond Existing Demand

  6 Get the Strategic Sequence Right

Part Three: Executing Blue Ocean Strategy

  7 Overcome Key Organizational Hurdles

  8 Build Execution into Strategy

  9 Align Value, Profit, and People Propositions

10 Renew Blue Oceans

11 Avoid Red Ocean Traps

Appendix A

Appendix B

Appendix C

Notes

Bibliography

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