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Contents

Innovation’s Holy Grail

C.K. Prahalad and R.A. Mashelkar

Stop the Innovation Wars

Vijay Govindarajan and Chris Trimble

How GE Is Disrupting Itself

Jeffrey R. Immelt, Vijay Govindarajan, and Chris Trimble

The Customer-Centered Innovation Map

Lance A. Bettencourt and Anthony W. Ulwick

The Innovation Value Chain

Morten T. Hansen and Julian Birkinshaw

Is It Real? Can We Win? Is It Worth Doing?

George S. Day

Innovation: The Classic Traps

Rosabeth Moss Kanter

Discovery-Driven Planning

Rita Gunther McGrath and Ian C. MacMillan

The Discipline of Innovation

Peter F. Drucker

Innovation Killers: How Financial Tools Destroy Your Capacity to Do New Things

Clayton M. Christensen, Stephen P. Kaufman, and Willy C. Shih

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