Contents

  1. Acknowledgements
  2. Foreword
  3. Introduction
  4. Chapter 1 Guerrilla Branding, Marketing & Promotion
  5. Chapter 2 Creating an Irresistible Brand Identity
  6. Chapter 3 Building an Engaged Community of Friends & Fans
  7. Chapter 4 Marketability vs Playability (or "How to Produce Niche-Dominating Blockbusters")
  8. Chapter 5 Pitching & Networking
  9. Chapter 6 Key Art & Posters
  10. Chapter 7 Teasers & Trailers
  11. Chapter 8 Behind-the-Scenes Photos, Production Stills, Videos, Interviews & Special Features
  12. Chapter 9 IMDb - Marketing & Promotion
  13. Chapter 10 Social Media & Video Marketing Platforms
  14. Chapter 11 Dedicated Film & Filmmaker Websites
  15. Chapter 12 Electronic Press Kits (EPKs) & Press Books
  16. Chapter 13 Media Relations & Public Releases
  17. Chapter 14 Event Marketing: Premiers, Festivals, ...

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