8 Behind-the-Scenes Photos, Production Stills, Videos, Interviews & Special Features
Behind the scenes (“BTS”) content – photographs, video footage, interviews, commentary, featurettes and mini-documentaries – is among the most highly consumed and popular promotional material . . . particularly in the final weeks and days leading to the film’s premiere.
FIGURE 8.1 Perhaps the most famous production still in history, Leonardo DiCaprio and Kate Winslet appear together on James Cameron’s film, Titanic. (Twentieth Century Fox/Paramount Pictures/Lightstorm Entertainment)
As Teri Boggess, an entertainment marketing executive and former Vice President ...
Get Guerrilla Film Marketing now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
