7 Teasers & Trailers
Studios recognize that while titles, taglines, posters and favorable reviews are all critically important an audience will be reluctant spend their time and money on a film until they’ve first seen the trailers. Unlike other promotional materials, only trailers offer audiences an opportunity to sample the film before committing the time and money to watch it in its entirety . . . providing viewers with insight into the film’s storyline and production value by showcasing carefully chosen footage and dialogue.
As a result, Hollywood regularly spends $50,000, $100,000 or more to hire trailer houses, such as Ignition, mOcean, The Refinery and Trailer Park (and their teams of editors, storyboard artists, computer animators, voice-over ...
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